Jay has spent his career learning and building from each of the cornerstones of the
supply chain. He has served as founder, advisor, guide, serial entrepreneur, investor,
volunteer, and activist for companies that span B2B; manufacturing, distribution,
wholesale, logistics, finance; and B2C retail.

Jay began his career in 1990 at Mastercraft Industries, a 75+ year branded New York
based manufacturer of commercial cleaning and floor maintenance machines,
equipment, and supplies. His departmental progression at Mastercraft had him
serving and managing through its key departments including; warehouse operations,
production, material planning, purchasing, customer service, sales, marketing,
accounting and finance, and management as Vice President and CEO.

In 1998 he pursued a 4-year goal to learn and successfully trade public equities as a beta for Andover Trading’s proprietary
electronic platform Mandril. Utilizing the Mandril technology, he went on to establish and manage Epic Trading, an electronic
trading floor with 40 active traders in Aventura, Florida.

In June 2002, he acquired a specialty floor resurfacing technology patent and formed Onfloor Technologies. Development
began to initially apply the patent to the design of a wood floor resurfacing machine In January 2003, Onfloor launched its
manufacturing operation and began producing a wood floor sander for widespread distribution to Lowes and Menards Stores
nationwide. Following the initial success of its big box rental program, Onfloor engineered a fully-scaled product range,
expanding the product for concrete floor resurfacing utilizing the original patent. Through the years Jay and his engineering
team have designed, developed and patented an extensive library of innovations within this space. Today, Onfloor
Technologies produces its machine line in Newburgh, New York and maintains a premier customer base which includes
Benjamin Moore, Sherwin Williams, Menards Stores, Rustoleum Corporation, Pittsburgh Paint and thousands of independent
paint stores, flooring contractors and DIY users globally.

In 2013, Jay founded Home Revolution, a branded supplier of home appliance aftermarket replacements and lifestyle
products. The company utilizes 50+ factories internationally to produce its quality products and source products for 3rd party
e-commerce sellers. The company currently markets and sells its branded line to retailers across the North America with a
primary focus on its 70+ top e-commerce and online multi-marketplace sellers who sell within Home Revolution’s thousands
of product listings. Since 2012, Home Revolution has expanded into thousands of product listings across Amazon
internationally, Walmart, Jet, Ebay, Rakuten, Sears and other major consumer marketplaces and e-commerce platforms.
Products are manufactured through 50+ international factories and suppliers and cover 10+ product categories.

In 2015 Jay launched a managed digital services company Seller’s Choice, a cohesive 360 degree digital marketing firm
focused on “advancing the reach of digital brands” for e-marketplace (Amazon, Walmart, Ebay..), e-commerce platform
(Shopify, Magento, Big Commerce), and traditional retailers (Catalog and Brick and Mortar Stores) and brands worldwide.
Seller’s Choice provides the services needed for retailers to execute an online integrated brand strategy that serves to
accelerate sell-through, promote differentiation, maintain compliance standards, and build social community. The company
offers a full suite of services from search marketing, Amazon onboarding – store, listing, and enhanced brand content
development, to Shopify site building, Social channel integration; original blog and article content creation, cross channel and
platform PPC search marketing campaign origination and management, email marketing, brand design, and inbound/outbound
custom sales funnel design and ongoing management.

Evan Sohn is a veteran entrepreneur and visionary executive and expert in industries
as far and wide as payments, online marketplaces, Wi-Fi and Instant Messaging data
security, customer relationship management (CRM), handheld development and
mobile computing.

Evan was most recently the Vice President Sales, North America Financial Services
for Poynt, a silicon valley company building and deploying the world’s first open smart
terminal. Through Evan’s efforts, Poynt went from $0 in revenue to over $30M in
the 3 years that he was at Poynt.

Previously Evan was the Senior Director of Sales for the North American Financial
Service group at Verifone where he was responsible for launching Verifone’s new
business in tablet software. Evan joined Verifone as a result of acquisition of Verifone of Global Bay Technologies – a provider
of mobile retail systems.

From 2003-2006, he acted as Chief Sales and Marketing Officer of Omnipod, the service provider of secure enterprise
instant messaging, which was acquired by MessageLabs in 2005 (and subsequently by Symantec in 2007). At Omnipod, Sohn
implemented and managed the organization’s marketing and sales strategies, including product positioning, volume sales and
enterprise sales.

From 2000-2003, Sohn served as VP Sales and Marketing for ReefEdge, which developed security and management
solutions for enterprise wireless networks. From its initial funding, Sohn guided the company’s growth, developing and
implementing customer acquisition and marketing programs. There he helped define Wireless LAN Security and Management.

After graduating from New York University Stern School of Business in 1989, Sohn founded Logix, which pioneered
mobile-based handheld solutions in CRM, medical information, and wireless and education sectors for clients that include
Abbott Labs, American Express, EDS, Forest Laboratories, Merck, NASA, Novartis, Roche, and Snyder Healthcare. When
acquired by IMS Health in ‘98, Sohn joined its management team as Vice President of Business Development.

Evan holds seven patents in telecommunication, mobile education, medical instrumentation and medical data capture.

Separately, Evan has been a dedicated and energetic advocate of a cure for pediatric cancer for almost 25 years. While
building a career growing and advising businesses in the technology sector, Evan co-founded the Ira Sohn Conference
Foundation in honor of his brother, a Wall Street professional who lost his battle with cancer at age 29. The Foundation has
expanded its reach to include conferences in Australia, Canada, Hong Kong, India, London, San Francisco and Tel Aviv. To date,
the Conferences have raised over $75 million towards pediatric cancer and other childhood diseases.